Corporate Strategy


(i) The company's mission: to promote the culture of volcanic hot springs and advocate the concept of health and wellness.

The above mission statement indicates that:

(i) the company will focus on tourism and leisure, health and wellness as its main business; (ii) the company will provide innovative and high-quality services with quality as the core of its strategy; and

(3) The company's basic value is "to stop at nothing" and to create a perfect life for our customers, employees and society.

(ii) Company vision: to protect and make full use of natural resources such as hot springs and geology, and to be a leader in leisure and wellness and experiential tourism.

(iii) Strategic positioning

To protect the natural environment, enhance the resource endowment and build Volcano Hot Sea into an internationally renowned and domestic first-class tourism and leisure resort and health and wellness destination. Its basic connotation is: domestic first-class service facilities, domestic first-class service products, domestic first-class service quality, domestic first-class staff team, domestic first-class brand influence.